THE MORE HUMAN SIDE OF INSIGHTS
As researchers, we are striving for the story -- now the full story.
Surveys capture an immense amount of data. However, they can fall short of visceral insights. Convential methods often fail because they depend on consumers' willingness to express feelings at the time of exposure. Science has shown that many of these processes is subconscious.
The Forte Research Group evokes these responses through BIOMETRICS & BEHAVIOMETRICS. A trio oftechnologies which capture what the consumer views,level of engagement and expressed emotion. By capturing this crucial data element by element, we understand the performance of each, and identify those to optimize for maximum ROI. It is neuroscience which provides the level of connectivity with the consumer and driving emotion. After all, actions are driven by emotion.
We synthesize this data to provide the absolute story. From brand communications to packaging, our portable technologies can be used in research labs, at home or in-store.
HOW CAN WE HELP YOU?
Brand Communications From early stage concepts to finished executions, we go beyond recall and PI. By obtaining engagement we understand levels of connectivity. And, emotion provides the influences to action. Collecting this element by element we identifiy those needed to be dialed up so that your ad makes the most of your consumer's time.
Real decision making and neurosceince measures are collected in context ensure in-store reliability. Portable technologies allow for insights to be collected in research labs or in-store. When mockups are not available, simulated system with best-in-class image projection is available.read more >>
Providing light on the consumer's touchpoints along the path to purchase. Merchandising evaluations, planograms, endcaps, interactive displays can be tested in-store or in a research lab. From concept to finished execution, we obtain what the consumer views, engagement level and the emotional response.read more >>
More than how the consumer uses the product, neuroscience provides the visceral insight. From the initial opening of the package to product usage, the non-conscious responses are obtained.
We specialize in understanding people's experiences in real time - with brands
360° view of your consumer
Our shopper marketing methodoligies transcends beyond what the what the consumer does - but why they're doing it. Our portable tecnologies provide analyses of shelf impact, engagement, consumer emotion and allows for assessment of merchandising in either a research lab or in-store.
Package Testing - Winning at shelf requires more than breakingthrough the clutter. By measuring engagement and emotion, we obtian the connectivity levels for the product/brand. And, by capturing these measurements element by element, we identify those which can be dialed up to optimize.
Package Testing - Endcaps / Shopper Marks - Planograms - Package Screening - Merchandising Audits